Australia Made & Grown Logo strongly favoured in USA & Dubai
December 2009
Latest research conducted by Los Angeles based research company Horizon Consumer Science revealed growing recognition and very favourable associations with the Australia Made & Grown (AMAG) logo in both the USA and Dubai.
The Dubai research showed that Middle Eastern importers hold Australian products and produce in high regard. 60 per cent of Middle Eastern importers consider Australian made products as high quality, while a similar number view Australian products as pure and natural (56%), innovative (53%) and well designed (52%).
1 in 3 importers interviewed in Dubai expressed interest in importing Australian products if they were not already doing so. The AMAG logo was ranked as the country of origin logo having the most appeal with 89 per cent of importers wanting to see Australian branding on Australian products.
Two recent studies undertaken in high profile Los Angeles and San Francisco specialist food and beverage chains following AMAG’s retail promotions earlier this year showed Americans held similar perceptions of the AMAG logo and Australian products.
Australian products are considered to be high quality (67%), reliable (61%), well designed (52%) and produced with great care and craftsmanship (51%).
Of particular note was the very high percentage of American consumers who believed the AMAG logo captured their positive impressions of Australia (74% of LA shoppers and 87% of San Francisco shoppers).
Further information
Chamber of Commerce & Industry Queensland can help you to apply for the AMAG logo. For information contact our Diana Gueorguieva from our International Services team on 07 3842 2294 or email intl@cciq.com.au.
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