Logan Office of Economic Development (LOED) Workshop - April 2017
Session One – 9:15am – 10:30am
Title: Getting the right skill sets into your business
Duration: 1 Hour
Presenter: Aleesha Van Der Velden, Calibre Training & Development
About this Session:
Recruitment and training is a significant investment for small and medium sized businesses. The cost often derails many training plans before they get started and leads business owners managing their own recruitment, rather than pay significant fees or employ dedicated resources. Unfortunately, unless you are in a large company, the notion of a recruitment and training budget is unlikely.
The good news is there are options for small and medium size businesses!
The most common educational pathway for new entrants to the workforce is vocational training.
Having a plan for recruitment and development of staff, allows business owners to access government & industry funded training & subsidies for current and future employees.
What the financial benefits can be
Leveraging services from memberships
Shared training, mentorship & networking opportunities for professional development.
The top reasons people leave any business and what you can do about it;
Inexpensive strategies for employee engagement and retention
Presenter Contact Name: Aleesha Van Der Velden
Phone: 0418 621 359
Session Two – 10:45am - Midday
Title: Protecting your innovation/ideas
Presenter: Regan Gourley, Cullens Patent and Trademark Attorneys
About this Session:
In 2016, more than 8.07 million visitors arrived from overseas. Leisure arrivals (Holiday + VFR) accounted for more than 6 million of these visitors and continuing to drive international arrivals growth, with an increase of 15.3 per cent over the 12 month period.
Clearly, the marketing is working! However, an increase in the exposure of Australian businesses and brands to overseas audiences, both in terms of the increase in visitor numbers and an increase in the use of brands in advertising in overseas markets to encourage tourist visits to Australia and in particular Australian businesses, also increases the exposure of Australian brands to copycat both here and overseas.
Join CEO, Director and Principal of Cullens, Regan Gourley to learn more about the use of trade marks, what is legal, how to reduce risk of copying in Australia and in foreign jurisdictions with an emphasis on practical do’s and don’ts around protecting your rights against copycats and ensuring that your use of your brand overseas to generate business does not run afoul of IP rights owned by others.
By the end of the session business owners and marketing managers will have a better understanding of how to use trademarks, how to protect their brands and how to avoid the dreaded cease and desist letter.