Cairns Regional Council Masterclass: Data Management

Leveraging your customer data to maximise results.

You're busy. The time you would spend speaking to your customers is now spent efficiently running your business. How can you maintain a positive relationship with your customers, whilst still focusing on growing your business?

One word. Data. 


Learn how to leverage off your customers' online behaviours to increase your business value and keep your customers happy. 

This session will explore the following methods for data management:

  • Big Data: What is it and how can you use it to your advantage? 
  • Customer Segmentation through Data Insights: How you can understand your customers better through data collection and analysis, translating into meaningful customer personas. 
  • Marketing through Data: Understanding your customer journey based upon data collected at various touch-points can help your business optimise your customer experience. 
  • The importance of data management: Your data only means something if it is correct. Understanding the importance of 'clean' data can vastly improve your customer journey. 


Join us for another Cairns Regional Council Small Business Masterclass after our popular sessions held in August 2017. 

Venue: BDO (NTH QLD), Cairns Corporate Tower, 1/15 Lake St, Cairns City