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brand story

Once Upon a Brand - the Importance of Brand Stories

Thursday 29 September, 2016

Whether they be smart, savvy, emotive or humorous, brands rely on brand stories to connect with their customers. Why? Stories make life interesting and they make people listen. In fact, research shows that our brains become more active[https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains]when we engage in a captivating story. Read more.

cross river rail

Infrastructure funding not one-size-fits-all

Wednesday 28 September, 2016

Recent commentary[http://www.brisbanetimes.com.au/queensland/deputy-premier-jackie-trad-searches-globe-for-cross-river-rail-funding-options-20160925-gro7kr.html] around funding for Brisbane’s Cross River Rail has seen the State Government again hinting to the private sector: Show me the money! Read more.

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The Top 6 Business-friendly Apps for Small Business Owners

Wednesday 28 September, 2016

Since their inception, mobile applications or, ‘apps’ as they’re known have dominated the conversation about technology in relation to nearly every aspect of our lives - from gaming and music, to travel and fashion. Now, we’re seeing entrepreneurs and small business owners becoming increasingly reliant on these savvy tools to help their business grow and improve workplace coordination and productivity. But with such a huge array of resources available, how do you know which apps are going to prove most useful for your business? Read more.

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Is it possible to increase sales just by telling more interesting stories?

Monday 26 September, 2016

When selling, you often need to get your customers thinking differently before you can make a sale. And stories can be a very powerful way to do that. In his excellent book The Seven Habits of Highly Effective People Stephen Covey talks about how you can change your actions and even your feelings based on how you think about a certain situation. Stephen then uses a wonderful personal story to illustrate his point. Read more.