Breakthrough for Aussie exports in India
The Australian Made Campaign has recently announced that the Australian Made, Australian Grown (AMAG) logo is now formally registered as a trademark in India, Australia’s fifth largest export market.
This means that for the first time ever Australian exporters have a registered symbol that can be used on locally made or grown exports into India, which both establishes products as genuinely Australian and is legally protected under Indian law.
“The formal registration of the logo in India now provides an essential legal framework which exporters can rely upon in the event that the logo is copied or used without proper authority,” Australian Made Chief Executive Ben Lazzaro said. “India, which is among the fastest growing economies in the world, presents a huge opportunity for Aussie makers and growers and we’re proud to help our nation’s exporters leverage this emerging market.”
According to Austrade, the Australian Government’s trade, investment and education promotion agency; Australia exported A$16.326 million worth of merchandise to India during the 2017-18 financial year. Goods regularly sent to India include agritech and dairy and premium food and beverages – in addition to goods from the resources division (such as oil and gas).
Austrade Trade Commissioner for India and Pakistan Dr Mark Morley said, “India will offer Australian business more potential growth opportunities over the next 20 years than any other single market.”
“There’s no single major market out to 2035 with more growth opportunities for Australian business than India. By 2035, the Indian economy will be one of the major poles of global economic power”, he added.
The registration covers 10 classes that extend to a wide range of products including cleaning products, soaps, toiletries, cosmetics; pharmaceuticals, veterinary pharmaceuticals, infant formula; furniture; clothing and footwear; food and beverages; and retail services.
The formal registration of the AMAG logo in India follows its registration in other key export markets including USA, China, Singapore and Korea where it is highly recognised as Australia’s mark of authenticity.
This article was originally published on Inside Small Business