Collaborate start-up to tell your story to the world

Monday 17 October, 2016

Folktale, one of the success stories of the CCIQ and Suncorp Bank #Small Business Challenges program, is ready to start telling your successful story.

On Friday October 14, founders Sarah Mak and David Lloyd-Lewis launched Folktale on the AppStore, a breakthrough moment for this innovative Brisbane start-up.

Folktale is a mobile app that puts the power of film director in your pocket and guides users to easily create videos that connect.

“We’re enabling brands and content creators to build more meaningful connection through video storytelling - equating to greater engagement, lead generation and ROI,” Sarah said.

She describe the App as a journey towards democratising the science of storytelling.

Folktale's own story centres around the unlikely journey of Sarah, a behavioural psychologist turned international development worker, and Dave, a filmmaker and visual communication specialist.

Together they are the head and the heart of Brisbane-based storytelling studio TheStoryBoxes, which has a client list ranging global brands to local not-for-profits.

Sarah and Dave (pictured below with CCIQ President Theresa Moltoni and CEO Stephen Tait) are passionate about democratising the science of storytelling and helping the voice of small business and content creators be heard. 


They saw first-hand the limitations and barriers to entry that faced small businesses wanting to tell their stories and felt excited by the challenge of disrupting their own industry.

Developed through Collaborate, an initiative of CCIQ, BlueChilli and Suncorp Bank, Folktale is one of the first cohort of Suncorp Bank #SmallBusinessChallenges winners, a competition that ran in February 2016 to find start-up ideas which could solve real problems facing small business.

When the opportunity came to pitch for the Collaborate #SmallBusinessChallenges competition, the pair grabbed it with both hands.

“In a very short period of time we have been given access to some of the great minds of Australia's start-up space which has translated into invaluable guidance and mentorship,” Sarah said.

“We’re delighted that on Friday, the first version of Folktale hit the AppStore. It was a huge moment for us and it has been an amazing experience to go from a rather invalidated idea to reality in only 10 months.

“Now the hard work starts of attracting customers and continuing to iterate what we envision as a very customer-led design process.”

CCIQ’s GM of Collaborate James Flaherty said it was precisely what was envisaged from the Suncorp Bank #SmallBusinessChallenges competition.

“Small businesses often struggle to market their business especially when using video, due to cost, technical expertise and time. Folktale solves that problem and allows small businesses to shoot high quality video content in minutes,” he said.

“More and more consumers are looking for video content to be entertained, informed and educated and for small businesses video content represents a fantastic way of showcasing expertise, services and products in a way that consumers love.

“Folktale will enable our members to create rich media content for the web and social networks in minutes and be found by more customers than ever before.

“Sarah and David are exactly the sort of founders and Folktale the perfect business for Collaborate and our Suncorp Bank #SmallBusinessChallenges campaign.”

To find the app, search Folktale in the AppStore, or follow this link:

Sarah app


Solving problems. Building businesses. About Collaborate.

In a unique approach to helping businesses to start-up, accelerate and innovate, the state’s leading business group, a global start-up incubator, a social enterprise accelerator and the state’s leading financial services provider have partnered to create Collaborate, a unique accelerator challenging entrepreneurs and creative thinkers to solve the problems of small business. For more information on Collaborate, visit:


Post your comment


  • assignment writers in australia 19/01/2019 7:03pm (8 months ago)

    Many times this blog has issued the news reports to collaborate and tell a lot of stories to the world. So, we can update more news articles on writing news reviews and story books for all of them.

  • driving directions 26/10/2018 1:21pm (11 months ago)

    Commonly we attain confused when we finally hear the exact terms website development service in addition to internet developer getting used interchangeably. But thoughts is broken done looking over this, all your individual confusions may perhaps disappear. Poof!

  • spider solitaire online free 26/09/2018 1:29pm (12 months ago)

    If you are searching for that game in which you can play everywhere then you have to played spider game in this game you played in both mood as well as online or offline mood that game should get real fun provided.

RSS feed for comments on this page | RSS feed for all comments