Love Thy Customer

Tuesday 1 December, 2015 | By: Colin Fruk | Tags: sales, marketing, CRM, products;

Don't think of collecting customers' data as a shortcut to their wallets. Really getting to know the people who buy from you is a little bit like making new social connections.  And just as rewarding if you do it right.

54384782 thumbnail


Who's your prospective customer? If your answer is "everyone", then you don't know your customers very well at all.

In finding a market, having a good handle on the living, breathing human beings that will buy from you really does matter. Remember, every single existing customer has personally decided to do business with you. You just need to find out why.

Think like them

There's a quick test to find out whether you know your market. Do you know where to look for new customers?

If you don't, try putting yourself in their shoes. What needs do they have that would lead them to find and choose you? Work backwards from there.

Understanding and fulfilling needs isn't just for new businesses, either. recommends always spending "quality time" with buyers regardless of whether sales are up, down or on a level cruise. Understand what's on their minds and respond appropriately.

Faces, not figures

In B2C businesses your customers are people; in B2B your customers are... still people - they're just representing an organisation.

Think about what knowing a person really means. A joint 2013 study from customer analysis firm Gleanster and email marketer Yesmail found businesses were "far too wedded to leveraging data about what customers purchase rather than who customers are or why they purchased".

The report goes on to note that while customer data tells you what they bought, knowing customers tells you when they're going to buy again. Here, propensity-to-buy modelling, channel preference and household composition are key metrics in the "getting to know you" process.

It's like with your best mate: you can describe them physically, you know their address and you have an idea of what they earn each year. But are any of these things why you are friends? No.

You are friends because you have complementary personalities. You know who they were, who they are, and probably, who they will be. They, likewise, know the same about you. (And amazingly, they like you anyway.)

It's the same with customers: they're people with attitudes, preferences and personalities. They expect you to know that.

Do your customers know you?

Knowing your customers as individuals who are keeping you in business is about having a mutually positive relationship with them. calls this "reciprocal loyalty". Your customers support you through advocacy, purchase behaviour and community participation, while you support them by investing in their experiences, providing value and thanking them with rewards and benefits.

It's the win-win that comes from getting out behind the busyness of business and doing the hard work to get to know your customers properly.

CCIQ CRM is an affordable and easy-to-use customer relationship management system which puts your customer data in one secure place where you can access it anywhere, at any time, on any device. Sign up today for a free 14-day trial – no credit card is required.

Post your comment


  • AllenSoone 21/03/2020 3:37am (13 months ago)

    free live sex web cams [url=]teen sex cams [/url] naked cams live sex.
    lesbian threesome porn video [url=][/url] youjizz old lesbians.
    college dorm sex games [url=]mergaradansi[/url] natural tits college amateur.
    asa akira lesbian sex [url=]aderesnan[/url] old lesbians tumblr.
    hot milf for his birthday [url=]stephochkatube[/url] hot milf pussy gif.
    lesbian rape girl with strapon till squirt [url=][/url] classy lesbian porn.
    mature francaise soumise porn [url=][/url] mature women solo squirting.
    apa format essay sample [url=]contmoromotech[/url] what about being a student at boston university most excites you essay.
    milf next door lesbian [url=]inuliznocfe[/url] amateur milfs wives braless.

  • AndrewBam 20/03/2020 1:44am (13 months ago)

    amateur teen thong bikini [url=][/url] big black cock interracial messy amateur.
    nicole moore milf porn [url=][/url] big butt latina milf.
    dating a filipino woman [url=][/url] free dating site in china without payment.
    superheroine lesbian porn [url=]lesbian panties porn [/url] nude teen lesbian videos.
    chaturbate gamer [url=]surfumorfairest[/url] katya chaturbate.
    ebony lesbian eat mom pussy [url=]linkduxinpheren[/url] black teen forced anal.
    sexy naked asian teens [url=][/url] nude picture of indian women.
    amateur mature chubby wife [url=]mother fucks son real amateur [/url] amateur mature pornography picture.
    sex cams videos [url=][/url] porno sex cams.

  • AndrewBam 20/03/2020 12:29am (13 months ago)

    gifts for girl you just started dating [url=]effects of online dating [/url] local milf selfies and cougar dating.
    lesbian nipples black porn [url=]countternthequhel[/url] webcam teen lesbians porn.
    absolutely free dating site [url=]aliskotema[/url] free sex meeting sites.
    nerdy black girl porn [url=]asfimelmarop[/url] black teen porn tube.
    casual sex dating sites [url=]dating a good girl [/url] best dating apps for professionals.
    sex free 100 [url=]free hookup no credit card [/url] best sex hookup sites.
    mature lesbian orgy strapon [url=]ewnoledisk[/url] curvy mature naked ass.
    teen girl flat ass naked [url=][/url] young chubby teen porn.
    teen sex xxx teen [url=]portneskontsedest[/url] hot teen nude pictures of beautiful.

  • AndrewBam 19/03/2020 11:11pm (13 months ago)

    anime lesbian naked comic [url=][/url] free lesbian mother daughter porn.
    hairy mature lesbians jilling [url=][/url] hamster mature hairy cunt.
    free mature sex cams [url=]free live hd sex cams [/url] sex cams for men.
    free live adult sex cams [url=]portbinwyeaknow[/url] american sex cams.
    real ebony milf women porn [url=]nessquadkoforti[/url] videos of milf japanese lesbian wives kissing.
    caabcaab chaturbate [url=][/url] rusticpassion chaturbate.
    new college girl naked selfies [url=]dihandwoolrepound[/url] college public group sex.
    free no pay dating sites [url=]tinggolfvinefet[/url] adult
    okcupid dating love master [url=][/url] wordpress dating site plugin.

  • AndrewBam 19/03/2020 9:55pm (13 months ago)

    mature nudist couples pics [url=][/url] mature women nude gifs.
    dating site examples [url=][/url] best free dating website.
    vampirefreaks chaturbate [url=]chaturbate gingerspyce [/url] chaturbate tokens to cash value.
    black teen porn movies [url=][/url] up close spread teen pussy.
    amateur chubby wife threesome [url=]real amateur teens sleeping nude [/url] amateur hidden camera sex.
    hot naked indian women [url=]asian big ass nude movie [/url] big tit asian pov.
    black cock worship porn [url=][/url] ebony nudes in spike heels.
    gay older men dating [url=]camflystdocuarrio[/url] humboldt county california dating sites.
    reddit essay writing service [url=][/url] long term goals essay.

  • AndrewBam 19/03/2020 8:37pm (13 months ago)

    webcam solo milf tube [url=]curvy redhead milf porn [/url] gilf milf tricked fucked.
    free dating online [url=]viet dating [/url] best hookup website.
    teens having sex video [url=]fat teen nude pics [/url] fuck my teen pussy.
    roxie52 chaturbate [url=][/url] deepthroat chaturbate.
    bonja sex cams [url=]berdobepins[/url] couple live sex cams.
    big ass milf fucked hard [url=]tumblr milf daughter pregnant pussy [/url] hairy milf creampie compilation.
    dating site based on astrology [url=][/url] mexico dating app.
    beautiful nude black women tumblr [url=][/url] sexy black women pussy upskirt.
    trashy mature women solo videos [url=]old mature redhead sex [/url] busty amateur mature fucked.

  • AndrewBam 19/03/2020 7:21pm (13 months ago)

    adult sex dating sites [url=][/url] online dating body type translation table.
    hot lesbian mom porn videos milf [url=]histcallmifume[/url] hairy latina milf solo.
    should i tell him i'm dating other guys [url=]presanlalacon[/url] usa dating site free.
    argumentative essay climate change [url=][/url] sibling profile essay samples.
    sex cams tumblr [url=]cesudeboundli[/url] wap sex cams.
    tumblr nude college girls [url=]curnarougmonc[/url] college girl fucks in library.
    wet and messy lesbian eats pussy cream [url=]lesbian porn audition [/url] lesbian movie sex scene.
    asian mature women nude [url=]bi sex mature amateur swingers pierced sex [/url] ebony mature homemade porn.
    how to write a satire essay [url=]college personal essay examples [/url] study abroad essay sample.

  • AndrewBam 19/03/2020 6:03pm (13 months ago)

    amatuer college sex videos [url=][/url] beeg college girls lesbian sex.
    hot mature women porn sites [url=][/url] nude mature women having sex.
    nude college threesomes gif [url=][/url] college spring break flashing and fucking.
    site e [url=]narezocucba[/url] over 60 dating.
    indian sex cams [url=][/url] uk live sex cams.
    chaturbate affiliate [url=][/url] horniesthousewife chaturbate.
    live sex chat cams [url=][/url] live gay sex cams.
    big boob asian les movies [url=][/url] anal asian dildo deep.
    best free hook up apps [url=]lasgurgvile[/url] flirt site.

  • Robertdutle 19/03/2020 5:15pm (13 months ago)

    indian aunty sex video [url=]perfect boobs asian babe [/url] japanese word for pussy.
    milf sex on the beach [url=][/url] milf little hairy pussy.
    what to write on a dating profile woman [url=][/url] the guy i'm dating is always busy.
    best online hookup sites [url=]diesuirewebs[/url] completely free sex.
    dating site elite [url=][/url] christian dating sites free.

  • AndrewBam 19/03/2020 4:46pm (13 months ago)

    emma_lu1 chaturbate [url=]chaturbate script [/url] katupton chaturbate.
    busty teen selfie nude [url=]teen ass bent over [/url] teen latinas.first time anal.
    dating site with most users [url=]dating site big fish [/url] match l.
    bettiebunni chaturbate [url=][/url] chaturbate lovebird94.
    free adult sex cams [url=][/url] watch live sex cams.
    how to write a dbq essay [url=]jenrediraf[/url] uchicago supplement essay examples.
    skinny mature women solo videos [url=]bursfisoman[/url] curvy older mature tit pics.
    amateur teens having sex [url=]japanese teen porn gif [/url] petite blonde teen fucked.
    mature black women porn pics [url=]nude mature women having sex [/url] mature xxx porn videos.

RSS feed for comments on this page | RSS feed for all comments