SEO, Strategy and LinkedIn: It Is Not All About You

Monday 19 September, 2016

 

Search engine optimisation (SEO) is essential to businesses being found online. Both within Google and LinkedIn.  Often I speak to clients, and they develop their SEO around what they think. But it is not all about them!  It’s also about the keywords your ideal audience would use to find you. 


Yelp.com reported
that 85% of consumers search on the internet when looking for a product or service provider.  And on LinkedIn, it was recently reported that 80% of members want to connect with companies they perceive as beneficial, backed up the by the finding that half of all LinkedIn users are more likely to buy from a company they engage with on this platform.

When looking at your SEO strategy as it relates to your LinkedIn profile, the first step is to devise a strategy. This includes knowing who you are targeting on LinkedIn, what problems you can solve and how they’ll solve them for prospective clients.

 

Search button on virtual screen pressed with finger 000076623771 Large min 600x425

 

Once there’s a clear picture of who you’re communicating with on LinkedIn, you can speak clearly and directly to them via your profile. If you don’t have this, it’s a bit like being in a noisy room. You can hear glitches of conversations, but nothing is clear.

Once you’ve strategised who you’re talking to, you can develop your keywords around what they’re likely to use in their online searches.

You not only need to have keywords but the right keywords your ideal audience would use to find you.  So the key to this is aligning with the words your ideal audience would use to find you. These might be different to words you’d generally use. Or industry words.

For example, if you’re a sale trainer that trains in the Challenger sales mythology, a customer could type in ‘Sales Trainer Sydney’, but there are others who might type in ‘sales training Sydney’ or ‘Challenger sales training’.  Ensuring you have enough keyword variations in your profile means that people can find you for what you want to be found for. 

In some cases, the search terms are more around the problem - particularly when the service offers solutions. I recently worked with a client who had a uniquely-named stress management service. So we chose not to include the specific product name in the SEO. We instead included terms relating to the problem the service would address, such as stress management, stress in the workplace, and managing stress at work.

Keep in mind that some keywords will be more competitive than others. This means that to get a strong, targeted result, you may need to be more specific. For example, the keyword ‘accountant’ would be a competitive keyword. It’s also not very specific to what you do. By instead changing the keyword to ‘mobile tax accountant’ or ‘chartered accountant’, you’ll achieve a more targeted response that better aligns with your goals and ideal client. 

You should also consider location within your LinkedIn SEO. Even though you may be able to work with clients in multiple locations, people searching will often include a location.

Once you have developed your keywords, you can then test and measure to determine which ones will work best for you.

By being aware of your audience, and the words that they would use, you are on your way to be found by your ideal client on LinkedIn. 

 

KYLIE CHOWN

About the contributor:

Kylie Chown helps business owners, professional service providers, coaches and consultants increase their visibility on LinkedIn.She is currently 1 of only 7 people in Australia to be Certified as a Social Branding Analyst by Reach in the USA.She is the co-author of CONNECT: How to Leverage Your LinkedIn Profile for Business Growth & Lead Generation. She has been featured in The Huffington Post, Management Today, Women in Leadership and Management Australasia, Human Capital Online and Leaders in Heels.
Website: http://www.kyliechown.com.au

 

 

 

Post your comment

Comments

  • seo 21/07/2019 4:13pm (20 hours ago)

    Just admiring your work and wondering how you managed this blog so well. It’s so remarkable that I can't afford to not go through this valuable information whenever I surf the internet! <a href="http://sualaptop365.edu.vn/members/charge-itunes.110382/">itunes充值</a>

  • mrokna.ru 20/07/2019 12:19am (2 days ago)

    Thank you again for all the knowledge you distribute,Good post. I was very interested in the article, it’s quite inspiring I should admit.

  • senao.org 19/07/2019 11:52pm (3 days ago)

    This is my first time i visit here and I found so many interesting stuff in your blog especially it’s discussion,

  • myogorod.ru 19/07/2019 10:57pm (3 days ago)

    I found that site very usefull and this survey is very cirious, I ‘ ve never seen a blog that demand a survey for this actions

  • womenis.ru 18/07/2019 12:49am (4 days ago)

    The information you have posted is very useful. The sites you have referred was good. Thanks for sharing.. SEO - difficult busines.

  • loveispassion.info 18/07/2019 12:12am (5 days ago)

    This article was written by a real thinking writer. I agree many of the with the solid points made by the writer. I’ll be back. SEO work exellent!

  • propr.me 17/07/2019 11:24pm (5 days ago)

    I have not any word to appreciate this post…..Really i am impressed from this post….the person who create this post it was a great human..thanks for shared this with us.. SEO not joking!

  • stroybud.com 17/07/2019 7:46pm (5 days ago)

    I am hoping the same best effort from you in the future as well. In fact your creative writing skills has inspired me. SEO spec want a lot of money.

  • postroyka.org 17/07/2019 12:14am (5 days ago)

    Do you use linkendin?

  • euroelectrica.ru 16/07/2019 5:45pm (6 days ago)

    SEO - very hard in 2019! Google is angry!

1 2 3 4 5 6 7 8 9 10

RSS feed for comments on this page | RSS feed for all comments