Most of us understand branding when it comes to buying things. We tend to have our favourite brands in clothing, perhaps electrical items, cars, food, restaurants and pretty much everything we buy. Even if particular brands aren’t out favourite, we might value some other quality that is important to us. For example a budget airline that we know offers us the cheapest fare but lousy service can still be considered a favourite brand. Read more.
Some of Queensland major and much-needed infrastructure projects are a step closer today. Read more.
The number of young people entering into an apprenticeship or traineeship has been declining for the past five years, with student numbers in 2016 reflecting just half (54 per cent) of that in 2012. Read more.
The term ‘networking’ became the power phrase of the 80s and 90s, and has continued to be an important tool in fostering relationships. If done well and with a degree of consistency, networking is an effective way to build your brand and customer and business relationships. Read more.
The Chamber of Commerce and Industry Queensland (CCIQ) has expressed concern about the long-term impact on small business in Queensland as the nation’s triple-A rating comes under serious threat. Read more.
In business most of us develop products or services based on what we think our customers will buy. Read more.
Beware, email scammers are out to get you. They’re clever, resourceful, sneaky and highly motivated to line their own pockets. They have no conscious and they’re constantly looking for the easy win. Read more.
“The money is in the list” is an old marketing proverb that still rings true today, but with a twist: “The money is in the list of quality emails you have in your database”. Read more.
Today is White Ribbon Day, a national awareness day to encourage us all to understand domestic violence and stop violence against women. One in three Australian women have experienced physical or sexual violence perpetrated by someone they know, so if you run a team there’s a good chance you’ll have employed someone who has been subject to (or someone who has perpetrated) domestic violence. Read more.
The most recent labour force figures released by the Australian Bureau of Statistics (ABS) have been a source of much discussion and commentary in the past fortnight, with the official unemployment rate for Queensland falling by 0.1 points to 6.1 per cent. Read more.
If you are still relying on your database and sending newsletters every week, fortnight or month then you are missing out and have been left behind with the times. People today understand email marketing better than ever before. They don’t want useless information that they don’t have time to read, clogging up their inbox. Read more.
One of the biggest challenges a business can face is finding skilled employees who are the right fit – would you agree? Read more.
We’d just come back from a family camping trip. Still in holiday mode and not wanting it to end we decided to look at caravans. Read more.
Almost every small business owner starts their business venture with the hope of eventually landing a big-name company as a client. Instead of constantly chasing leads and having a “feast or famine” bank account, your new contract will provide you with a steady and certain income. You also know just how much it will mean to be able to put the logo of your new customer on your website and marketing materials — especially if it is a well-known brand. Read more.