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Viewing entries tagged with 'ip'

Cullens Article 2

Do you give your brand the attention it deserves?

Friday 17 March, 2017 | By: Andrew Griffiths | Tags: business owners, branding, marketing, IP

Most of us understand branding when it comes to buying things. We tend to have our favourite brands in clothing, perhaps electrical items, cars, food, restaurants and pretty much everything we buy. Even if particular brands aren’t out favourite, we might value some other quality that is important to us. For example a budget airline that we know offers us the cheapest fare but lousy service can still be considered a favourite brand. Read more.

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What can employers do to end violence against women

Friday 25 November, 2016 | By: Jason Wales | Tags: domestic violence, White Ribbon Day, policies, leadership

Today is White Ribbon Day, a national awareness day to encourage us all to understand domestic violence and stop violence against women. One in three Australian women have experienced physical or sexual violence perpetrated by someone they know, so if you run a team there’s a good chance you’ll have employed someone who has been subject to (or someone who has perpetrated) domestic violence. Read more.

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Community… Seems to Be a Buzz Word These Days

Thursday 15 September, 2016 | By: Michael Griffiths | Tags: leadership, management

If you are still relying on your database and sending newsletters every week, fortnight or month then you are missing out and have been left behind with the times. People today understand email marketing better than ever before. They don’t want useless information that they don’t have time to read, clogging up their inbox. Read more.

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6 things you should know before you pitch to a big customer

Friday 12 August, 2016 | By: Bronwyn Reid | Tags: management, productivity, time management, leadership, premium content

Almost every small business owner starts their business venture with the hope of eventually landing a big-name company as a client. Instead of constantly chasing leads and having a “feast or famine” bank account, your new contract will provide you with a steady and certain income. You also know just how much it will mean to be able to put the logo of your new customer on your website and marketing materials — especially if it is a well-known brand. Read more.