Tag: sales

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Marketing on a shoestring budget

Tuesday 1 December, 2015 | By: Leonie Arnebark | Tags: marketing, sales;

For many SME businesses, the marketing budget is often small or non-existent. But taking a smart, integrated and planned approach can help your marketing effort and cost. Read more.

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Love Thy Customer

Tuesday 1 December, 2015 | By: Colin Fruk | Tags: sales, marketing, CRM, products;

Don't think of collecting customers' data as a shortcut to their wallets. Really getting to know the people who buy from you is a little bit like making new social connections. And just as rewarding if you do it right. Read more.

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5 tips to get your sales team firing

Thursday 24 September, 2015 | By: Colin Fruk | Tags: sales, leadership;

Setting tougher targets isn’t enough to motivate your sales team to do better. What does work? CCIQ board member and founder of Salesmasters International, Peter McKeon, has 5 expert tips to ignite your team. Read more.

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What is Real Value?

Wednesday 8 July, 2015 | By: Peter McKeon | Tags: sales, business development;

The majority of businesses have many competitors that sell a similar product or service. Getting ahead of the competition and winning the customers for your business is most often about value. That doesn’t necessarily mean being the cheapest price; it is about perceived value of your product or service and having a strategy that looks at differentiation from your competitors and the difference in outcomes. Read more.

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Adapting Sales Techniques for Business Growth

Thursday 2 July, 2015 | By: Peter McKeon | Tags: sales, business development;

Are you a small business on the verge of growth? A small business looking for that strategic move to work towards growth to a medium-sized enterprise? It doesn’t have to be complicated, but what you do need are the right people using the right selling techniques. Read more.