The majority of businesses have many competitors that sell a similar product or service. Getting ahead of the competition and winning the customers for your business is most often about value. That doesn’t necessarily mean being the cheapest price; it is about perceived value of your product or service and having a strategy that looks at differentiation from your competitors and the difference in outcomes. Read more.
Are you a small business on the verge of growth? A small business looking for that strategic move to work towards growth to a medium-sized enterprise? It doesn’t have to be complicated, but what you do need are the right people using the right selling techniques. Read more.
Fact: Your sales team is made up of a collection of unique human individuals. Therefore your approach should be individual and have a human element, not be completely process-driven. One size does NOT fit all! Read more.
Award-winning, Sunshine Coast-based Business Matters Magazine is passionate about making a difference to business. Read more.