Once upon a time there was a workforce that worked a full time load each week from their workplace premises. Enter 2017 and a wide range of part-time, flex-time, activity based working, job sharing and work from home arrangements present the modern day business with a whole new realm of opportunity and challenge when it comes to workforce planning and management. Read more.
As business owners we often feel compelled to reduce prices in an attempt to compete with competitors. This can be a quick way to generate sales but does it damage our brand? Is there another way?
As a business owner you know that defining your target market is a highly effective way to optimise marketing resources. Read more.
When people start out in business, they often think that as long as there is money in the bank, they’re doing ok. Unfortunately, this is not always the case. Think about it for a minute. Do you look at your bank account and if there’s money in the account think that you’re ok, that you have enough to pay the wages, the rent and other bills you know are due? Read more.
I’m not a huge fan of airing my politics. I sit back and watch, make decisions, get involved in things I believe in. But my beliefs are just that, mine, and you can have yours. Because of that I was determined not to write about Donald Trump and the American election, but something’s brewing that’s got me fired up. Something that I believe to be a huge issue in the world and in the world of business.
Queensland small business has started the New Year in fine fashion with new data from the Chamber of Commerce and Industry Queensland (CCIQ) confirming improved economic activity. Read more.
One of the realities of small business is that all of us have a number of competitors offering similar products and services. And many of these competitors are good at what they do. So how can you positively differentiate your business from your competitors? Read more.
The term ‘networking’ became the power phrase of the 80s and 90s, and has continued to be an important tool in fostering relationships. If done well and with a degree of consistency, networking is an effective way to build your brand and customer and business relationships. Read more.
The Chamber of Commerce and Industry Queensland (CCIQ) has questioned the Palaszczuk Government’s appointment of a new small business advocate. Read more.
It has been a big year for small business in Queensland. Read more.
In business most of us develop products or services based on what we think our customers will buy. Read more.
The most common topic of discussion amongst business owners is the lack of time we all have on a day to day basis, and it is getting worse. I was the same, feeling overextended, until I discovered a very powerful way to tilt things back in my favour. Read more.
Want your marketing to yield tangible results? An effective marketing plan is crucial for small businesses so they don’t waste time and energy on activities that don’t get results. Read more.
Beware, email scammers are out to get you. They’re clever, resourceful, sneaky and highly motivated to line their own pockets. They have no conscious and they’re constantly looking for the easy win. Read more.
“The money is in the list” is an old marketing proverb that still rings true today, but with a twist: “The money is in the list of quality emails you have in your database”. Read more.
How many times have customers not paid your invoices by the due date? Many times? And how many times have you felt angry and frustrated about it? Probably many times too. The good news is that there is one simple little thing you can do to double the chance of your invoices being paid on time. Read more.
Cairns Regional Councillor Brett Moller has been awarded life membership of the Chamber of Commerce and Industry Queensland (CCIQ) for his many years as a “true champion” of small business. Read more.