Why your website is the best sales tool you have

Tuesday 28 November, 2017 | By: Lars Frederiksen

From payroll and rent to advertising expenses, there are many costs that come with operating a small business. Some are more important than others but one expense you should never try to downscale is building a professional and usable website.

It’s normally at the bottom of the priorities list but a website is now as crucial to a small business as it’s four walls and roof. For some businesses in the 21st century, you don’t even need that!

1. It’s the first point of call for potential customers

According to Kissmetrics, you have 0 to 8 seconds to capture a potential customers’ attention. After that, they will leave to go to a competitor or lose interest entirely.

This is a very small timeframe, so you must be sure that your unique value proposition on your website is clear, succinct and well designed.

Browsing the internet today is mobile-based so you also must make sure your website will be responsive to all mobile devices. Doing this helps everyone get the most out of your website at the right time where they’re interested and more susceptible to new information.

2. It shows who you are and why your business is valuable

A well-designed website does more than just house all your business’ information. It can tell a story of who you are and how your business can service your customers’ needs.

Users will very rarely read every single word of every single sentence on your website. The key to ensuring your website is easy to read is make important information stand out and it oozes quality and credibility.

It’s important to keep all the content on your website up-to-date and accurate. Users can be very angry if your trading hours are wrong or purchase a product at the wrong price on your website!

3. It can integrate with sales data

A well-designed website can help your business get more sales and give you accurate data to base decisions on.

If you decide to invest in digital advertising like Google AdWords, Google will favour a well-designed website over a poorly designed one. This will help gain more visibility to potential customers and show you are a credible business with a valuable offering.

Some websites purely rely on online sales to generate revenue with no existing bricks and mortar store. Your website can accurately report on sales data including customer demographics, lead sources and highlight more sales opportunities.

You must remain competitive against other businesses and having the ability to make clearer decisions backed up by data will make your job so much easier.

4. It allows you to scale your business easier

Some business owners don’t have a plan for when their business hits the big time. You will have to invest in new staff and equipment but making sure your website is up to scratch will be at the bottom of your priorities list.

If your website is set up correctly from the beginning, you will not have to invest a great deal of money or time to make sure your website can keep up with new business and new user traffic. It’s all about creating a strong foundation to build on for future success. 

Do you need a professional website for your business? Click here to see Crazy Domains' special offer for all CCIQ Members

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About Lars Frederiksen & Crazy Domains:

Lars Frederiksen is the Strategic Partnerships Manager with Crazy Domains and has been mentoring start-ups and supplying online solutions to businesses since 1999.

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